Um, yeah, I read this. From 1968. My grandparents had this book.
Basically, the advice in the book is the following (with neat cartoons):
"Boys wear long hair, girls don't.
Don't wear socks.
Complain about a lack of funds.
Cynical, questioning and consistently negative.
Don't fit into society.
Sing somber songs that nobody gets.
Protest everything. Except Warhol art.
Throw paint on stuff, call it abstract art. No one understands and nobody will buy."
(The source/rules were originally stolen/appropriated from this link)
So basically, I feel that it is totally relevant to today's world if we take it as a starting point. Because, it has sort of floated up to the business world. And when they co-opt things, they are no longer cool.
My interpretation: Hair trends change. Sock trends change. It's declasse to talk about how rich you are. Don't sound optimistic. "Society" is stupid (stop trying to fit in, make your own rules, blah blah blah) Folk music is always out of style. The stupider the art, the more expensive & prestigious.
So, if businesses like to think they are ALL start ups, and nobody wants to be a "conformist", then the Arts have won (See "H2$")!
The real issue in today's world is that all businesses are run by conformists, but they see how the Non-Cons are being profitable. (The internet stuff gives them the SHITS!) They want "creativity", but will ONLY hire based on "Corporate Experience".
Basically, the advice in the book is the following (with neat cartoons):
"Boys wear long hair, girls don't.
Don't wear socks.
Complain about a lack of funds.
Cynical, questioning and consistently negative.
Don't fit into society.
Sing somber songs that nobody gets.
Protest everything. Except Warhol art.
Throw paint on stuff, call it abstract art. No one understands and nobody will buy."
(The source/rules were originally stolen/appropriated from this link)
So basically, I feel that it is totally relevant to today's world if we take it as a starting point. Because, it has sort of floated up to the business world. And when they co-opt things, they are no longer cool.
My interpretation: Hair trends change. Sock trends change. It's declasse to talk about how rich you are. Don't sound optimistic. "Society" is stupid (stop trying to fit in, make your own rules, blah blah blah) Folk music is always out of style. The stupider the art, the more expensive & prestigious.
So, if businesses like to think they are ALL start ups, and nobody wants to be a "conformist", then the Arts have won (See "H2$")!
The real issue in today's world is that all businesses are run by conformists, but they see how the Non-Cons are being profitable. (The internet stuff gives them the SHITS!) They want "creativity", but will ONLY hire based on "Corporate Experience".